EXPEDITIONS
GROUP PROGRAMS
WAYS TO GIVE
OUR DIFFERENCE
ABOUT US

Content Producer

CONTENT PRODUCER 

Position Title: Content Producer
Location: Remote
Reports To: National Content and Communications Manager
FLSA: Non- Exempt
Date Updated: December 4, 2023

Who We Are

Outward Bound USA (OBUSA) is a national non-profit educational organization in the United States, in operation for more than 60 years. Outward Bound’s mission is to change lives through challenge and discovery. While perhaps ambitious and bold, our vision is a more resilient and compassionate world, with more endurance in response to change and more courage in the face of challenge. 

Outward Bound programs provide increased access for today’s youth to develop social emotional skills and build their capacity to navigate the future with confidence, compassion, and curiosity. Programs are far-reaching – inside city and suburban classrooms and outside in rugged backcountry settings – lasting anywhere from one-day to an entire semester. Outward Bound staff are positive, fun, passionate, mission-driven change makers who uphold a high standard for quality and commitment to our students. We strive to provide educational experiences that are inclusive and relevant for all participants and are committed to organizational improvement in support of an equitable and just society.  Learn more about us at: outwardbound.org/about-us/  

APPLY NOW

 

OB in the United States

Today in the United States, Outward Bound programs have served over 1,000,000 alumni, and bring our mission to life for 40,000 students annually. Hundreds of experienced, dedicated educators deliver over 1,000 courses at our network of 10 different Outward Bound Schools across the country. The Outward Bound Network is supported by two national organizations – Outward Bound USA (OBUSA) and the Outward Bound Services Group (OBSG). OBUSA is the national chartering/governance organization that provides oversight and critical support services for the Regional Outward Bound Schools—including brand management, marketing, technology, safety, human resources, risk management, educational approach and research, and other system-wide resourcing. OBSG is a marketing division and call center supporting Outward Bound’s range of open enrollment programs offered at 8 of the 10 Regional Schools. Outward Bound is also part of an international network (Outward Bound International) that supports the operation of Outward Bound programs in 34 different countries.  

Learn about our Schools: outwardbound.org/about-us/schools  

Position Impact

Outward Bound prioritizes high-quality educational experiences and a strong culture of safety in delivering our mission. Our teams are guided by a strategic vision that prioritizes access to the outdoors for underrepresented communities, expanding the capacity of the Outward Bound Network, engaging in a process of continuous improvement, and cultivating a workplace that attracts top talent—like you. Your role will be part of a collaborative environment that is rich with support and designed to make everyone a part of our organization’s growth.  

OBUSA’s Content Producer is responsible for branded content creation in a variety of channels including social media, website, email marketing, and the blog. The Content Producer supports all marketing campaigns, promotions, and brand communications and performs other marketing duties as needed.

Our Culture

Outward Bound is challenging by design. Thriving here takes compassion, a learning mindset, and a deep desire to do meaningful work. And just like our students on course: we are crew, not passengers. This means everyone contributes. Our successes are shared, and our challenges are our opportunities. From the office to the wilderness, we are growing together. You belong here.  

 

Functions and Responsibilities

Content Creation

  • Coordinate and develop content that aligns Outward Bound USA as an expert in education, to foster lead generation, generate overall brand equity, and in support of annual brand campaigns and content calendars.
  • Manage photo selection, brand voice, and creative assets for each channel, in alignment with established brand style guide. 
  • Produce and edit native short-form video content.
  • Support the content pipeline by filming video and capturing photography on location at Regional Schools. Professional film/photography skills a plus, but not required. 
  • Organize, share, and inventory content from Regional Schools inside Digital Asset Management tool (DAM).
  • Create social media graphics and design content using branded design templates in tools like Canva and Adobe Creative Cloud. 
  • Capture, inventory, and distribute student and stakeholder testimonials from across the OB Network.
  • Assist in copywriting for the OBUSA blog and thought leadership content.

Social Media Management

  • Support national Outward Bound social media channels including Facebook, Instagram, YouTube, TikTok, and LinkedIn by creating and posting organic content created by the Brand & Marketing Team or for other departments within the organization.
  • Engage with the Outward Bound social media community by monitoring and responding to feedback and/or conversations happening across our channels. 
  • Assist in supporting and building our digital community by maintaining relationships with alumni, staff, established partners, industry leaders, and/or relevant influencers on social media.
  • Maintain a social media content schedule that corresponds to national campaigns and promotions.

Additional

  • Support the Brand & Marketing Team in achieving overall strategic goals.
  • Support the Brand & Marketing team in conducting ongoing market research to ensure that Outward Bound is at the forefront of the outdoor & education industries.
  • Support internal communication needs across the OB Network to build a community culture of brand advocacy and trust. 

Requirements

Key Skills and Qualifications

  • Basic marketing principles and practices.
  • Strong writing skills to develop and edit email, blog, and social content.
  • Strong email marketing skills and competency with HTML.
  • Knowledge or experience with social media as it relates to marketing.
  • Understand ways to use artificial intelligence to increase efficiency and content consistency. 
  • Working knowledge of designing simple animations for social media using Canva, Adobe Creative Cloud, Procreate or equivalent tool is a plus. 
  • Strong photo and video management, selection, and editing skills.
  • Detail-oriented with strong organizational skills, with experience using project management tools (ie Asana) is a plus. 
  • Strong written and verbal communication skills.
  • Ability to work both independently and cooperatively.
  • Proficiency with Microsoft Office - Word, Excel, PowerPoint, and Outlook.
  • Competency using basic Content Management Systems for websites and/or blogs, like WordPress.
  • Basic knowledge of the Adobe Creative Suite, Canva, or equivalent.
  • Experience with video production for YouTube and social media a plus.

Work Experience

  • 3+ years of marketing and/or communications related experience in social media, email marketing, and content creation required.
  • Experience working in non-profits and/or industries focused on work with youth, education, or the outdoors are a plus. 

Location and Physical Requirements

  • Permanent work authorization in the United States is required to apply for this position. We welcome applicants from anywhere in the contiguous United States. 
  • Up to 5% of work time will be spent travelling to any of the ten Outward Bound Regional Schools to support content development and staff engagement.
  • The position may occasionally travel to OB regional schools. Accommodation may be basic, including camping or rustic shelters. 
  • Ability to carry 40-lb backpack for multiple days in an outdoor setting. 
  • Ability to hike 3-5 miles on and off trail. 
  • Employee may be exposed, in an outdoor setting to high temperatures, cold temperatures, wet conditions and altitude. 
  • Ability to work at a desk and on a computer for most of the day.

Compensation and Benefits

  • This is a full-time, exempt position.
  • OBUSA offers competitive benefits package, including health/dental/vision insurance, short-term disability, long-term disability, and life insurance, plus retirement plan with an employer match. 
  • OBUSA offers a PTO accrual equivalent to ~15 days per year, plus 10 federal holidays and paid time off for the last week of the year. 
  • In the interest of transparency and pay equity across our team, a candidate with the minimum experience can expect to be offered in the lower third of the range.  
  • Wage range $24.50 - $28.84 per hour.

Application Information

  • Application deadline is January 19, 2024. 
  • Candidates should submit their applications via the link on our website. Please address cover letter to Caitlin Cowan, She/They  (National Content and Communications Manager). 
  • Applications will be reviewed at the close of the position. 
  • Please reach out to [email protected] if there are any accommodations you might need when applying or if asked to be interviewed. 

 

Outward Bound USA (OBUSA) is an equal opportunity employer and values the inclusion and collaboration among employees of diverse backgrounds and experiences. OBUSA prohibits discrimination against, and harassment of, any employee or applicant for employment because of race, color, religion, sex, gender, pregnancy, genetic information, ethnic or national origin, sexual orientation, marital status, familial status, military or veteran status, qualified individuals with a disability on the basis of the disability, or any other category which may be protected under applicable state or federal law. Outward Bound USA also promotes respect for all people and will not tolerate harassment based on any of these characteristics nor on differences based on gender identity or expression.

As we strive to reflect the communities we serve; people of color are strongly encouraged to apply. Read our equity statement.

 
 

Sign Up for Updates

Stay informed on upcoming courses, Outward Bound news and special offers. Please fill out the form below to begin receiving our email newsletter.